By Sukuoluhle Ndlovu
The International Cricket Council has partnered with BYJU’S, India’s largest EdTech Company till 2023 as their global partner.
The agreement will last three years and the partnership is expected to bring changes to the cricket fraternity. BYJU’s will partner with ICC in all the events that will be held including the forth coming ICC Men’s T20 World Cup in India, and the ICC Women’s Cricket World Cup in New Zealand.
As a global partner, BYJU’S will have extensive in venue, broadcast, and digital rights across all ICC events.
In a statement, ICC Chief Executive said it is of vital importance they have BYJU’S as a partner.
“We are excited to have BYJU’S on board as one of the global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old.
“BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership,” he said.
The founder and CEO of BYJU’S said all they want is to champion world cricket.
“We are excited to partner with ICC in championing world cricket. Sports is a very big part of life for most Indians and cricket in particular holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a leraning company hope to inspire the love of learning in every child life,” he said.