BY TAFADZWA CHIGANDIWA
Bulawayo Chiefs have announced a new partnership with United Kingdom (UK) based brand ambassadors, Adam Dickson and Robbo Harry.
Ninjas as they are affectionately known, revealed this new development through their Twitter handle, last week.
“Dear World, allow us to introduce our Brand Ambassador Ninjas based in the Queens Land (UK). Meet Adam @AdamDickson01 and Harry @RobboHarry, they join @eshonge in the list of many Brand Ambassadors that are to fill of the corner of the globe,” reads their tweet.
Speaking to Bustop TV, Thulani ‘Javas’ Sibanda the club’s spokesperson and social media manager, said this initiative will help make Bulawayo Chiefs’ brand a reality on the global map.
“This is a drive that is bent towards enhancing our vision of pushing our brand across the globe.
“It is our hope that the current brand Ambassadors will use their skills, influence, connections and love for the brand to help us grow,” he said.
Sibanda went own to indicate that Bulawayo Chiefs team patron, Mr Kevin Marley Ngwenya is the driver of this program.
“Our UK region Ambassadorship program is being propelled by our Team Patron Mr Kevin Marley Ngwenya who is based in the United Kingdom,” Javas said.
He also added that the team is thrilled to work with its new ambassadors and they look forward to by joined by more representatives.
“We are delighted to be working with these young and enthusiastic Ambassadors (Adam and Harry) and we look forward to attract more brand Ambassadors.
“Our Ambassadors are appointed to grow with us, we plan to grow bigger and this is a long term relationship,” Sibanda indicated.
Last year, Amakhosi (Byo Chiefs) launched an online store to sell their replica jerseys and other club’s attire.
They turned themselves into a social media brand that goes beyond Bulawayo. Sibanda said there are now focusing on spreading the brand globally.
“Our goal is to go global in terms of brand visibility,” he said